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MyAlice Guide
  • 👋Welcome to MyAlice
  • 🚀Getting Started
    • 🔤Key Terminologies
    • Signup to Myalice
    • 🤟Create your Team
      • Personalize your Team
      • Manage User Roles
      • Create Groups in your Team
      • Create Multiple Teams
      • Connect Multiple Teams
    • 💸Set up your Billing
      • Subscribe to the Premium Plan
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      • Subscribe through Shopify
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      • Connect Gmail
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        • Tag Settings
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      • Ticket Configurations
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  • 🛒E-commerce on MyAlice
    • 🛍️Overview
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      • Connect your WooCommerce Store to MyAlice
      • Connect Your Customer Information on WooCommerce
      • Manage WooCommerce Orders from Inbox
    • 💚Manage your Shopify Store
      • Connect your Shopify Store to MyAlice
      • Connect Your Customer Information on Shopify
      • Manage Shopify Orders from Inbox
    • 👜Product Recommender
    • 🏆E-Commerce User Data in Inbox
  • 🤖Chatbot & Automation
    • 🧭Explore the Automation Tab
    • ✨Create rules to trigger a Sequence
      • Keyword wise Automation
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      • Facebook Ad wise Automation
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        • Connect wit.ai NLP
        • Connect MyAlice NLU
        • Connect INTNT
        • Connect Intents to Sequences
    • 🧱Add Blocks to Your Chatbot
      • Block Compatibility
      • Add and Send Content Blocks
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    • 🚗Create Advanced User Journeys
      • Quick Reply Block
      • Button Block
      • Gallery Block
      • CSAT Block
      • Datalab Entry Block
    • Page
  • 📲MyAlice for WhatsApp
    • 🗺️Overview
      • Migrate from your Existing BSP
      • Migrating from the WhatsApp App to the API account
      • Difference between WhatsApp Business App vs WhatsApp Business API
      • Verifying your Facebook Business Account
      • Picking a number for WhatsApp Business
      • Getting Started with Message Templates
      • Message Templates & Session Messages
      • WhatsApp Message Templates Best Practices
      • WhatsApp API Pricing
      • Apply for a Blue Tick
    • 📤Create and Send Template Messages
    • ⭐Starting a new conversation
    • 👩‍👩‍👦‍👦WhatsApp Broadcasts
      • WhatsApp Broadcast Overview
      • Create a Broadcast
      • Opt-In and Opt-Out
    • 💰Automate Sales in WhatsApp with WhatsApp Catalog
      • 🔃Upload Inventory in Meta
      • 🔗Connect your Catalog to the WhatsApp Business Account
      • Share Products with Your Customer
    • 📈WhatsApp Marketing Automation
      • 💚Setup WhatsApp Automation for Shopify
      • 🍀Shopify + WhatsApp Marketing Automation- Sample Use Cases
  • 📱MyAlice Mobile App
    • ⬇️Download the Mobile App
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    • ⚡Enable Mobile App Notifications
    • 📬Using the Mobile Inbox
  • 📂Data Lab & Analytics
    • 📊Diving Deep in Data Lab
      • Create a Datalab Sheet
      • Create Forms in Data Lab
      • Add, Collect or Store Data in Data Lab
    • 👪Understand the Customer Tool
    • 📈Analytics, Metrics & Reports
      • Customer Metrics
        • General Metrics
        • User Demographics Metrics
        • Chatbot Efficiency Metrics
      • Automation Metrics
      • Agent Metrics
      • CSAT Reports
  • 🔑External Integration
    • 🏬Checkout.com
      • Recieve Payments with Checkout.com
    • 🪂Pabbly
    • 🦾Developer Documentation
  • Release Log
    • Release Log: Version 1.27.9
    • Release Log Version 01.25.01
  • Release Log Version 1.25.03
  • Release Log Version 1.25.04
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On this page
  • What is WhatsApp Broadcasting
  • Difference between Business App and Business API for Broadcasting
  • Key Use Case Examples
  • Booking confirmation
  • Order confirmation
  • Flight update
  • Upselling message
  • Back-in-stock alert
  • Promotion announcement
  • Reactivation message
  • How does it Cost?

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  1. 📲MyAlice for WhatsApp
  2. 👩‍👩‍👦‍👦WhatsApp Broadcasts

WhatsApp Broadcast Overview

Last updated 2 years ago

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What is WhatsApp Broadcasting

WhatsApp Broadcasting allows you to send out a message to multiple customers at the same time. Whether you want to inform customers about a discount, promote a new product, or send out a service update. This way, you can keep your customers up-to-date via their favorite communication channel.

Difference between Business App and Business API for Broadcasting

The regular WhatsApp Business App also allows you to broadcast a message to your customers. But there are a few distinct differences with how the broadcasting works on WhatsApp Business API accounts.

  1. Messages can only be broadcasted to a maximum of 256 people in one go. When you have a larger number of customers, things are not convenient.

  2. With the WhatsApp Broadcast function on WhatsApp Business accounts, everyone in your Broadcast List receives the exact, same, message. Thus, if you want to personalize your message a little by including their names, you can’t.

  3. You can’t create media rich messages with images and buttons on WhatsApp Business App Broadcasts.

  4. On the WhatsApp Business version, you cannot broadcast to people who haven't interacted with your previously.

Key Use Case Examples

Below are some WhatsApp broadcast message samples that you can copy and use for your business. Note that all brackets are variables that can be personalized by the sender. Since WhatsApp needs to approve these templates before you can use them, make sure to use those variables wisely.

Booking confirmation

Hello [name], it’s confirmed! We’ll see you on [date]. Thank you for booking with Hotel Mosaic. You’ll find details of your reservation enclosed in the following link: [link].

Order confirmation

Hello [name]! We have just received your order #[order number]. Thanks for shopping at Mindy’s Market. You can follow the status of your order here: [link].

Flight update

Your flight [flight number] to [city] will depart from [gate]. Enjoy your flight!

Upselling message

Hi [name], we noticed that you left your shopping cart full of cool stuff. Here’s a list of things that you might want to consider adding to your cart before you complete your purchase: [a list of products].

Back-in-stock alert

Good news, [name]! Remember when you asked us about [product name]? We will finally have it in stock again by [date]. It’s not on the website yet, because we wanted to give you a chance to buy it first. Let us know if you’re still interested!

Promotion announcement

Hello! Our [name of promotion] starts in less than [time]! All of our products will be sold at a [percentage] discount. Are you ready?

Reactivation message

Hi [name]! It’s been [number of months] months since you last changed your tires. Since winter is on the way, it might be the perfect time to switch to snow tires. Let me know if I can book an appointment for you, we still have availability this week.

How does it Cost?

WhatsApp Broadcasting falls under the Business Initiated conversation modality of WhatsApp. Meaning, the number of successful messages sent under a broadcast will each be counted as a Business Initiated conversation and your regional rate will apply. You of course get 1000 conversations free each month. Check the MyAlice Cost Estimator from here.