# Keyword wise Automation

{% embed url="<https://www.youtube.com/watch?index=7&list=PL_EdxcvIGFEbUN0tqYUE84t-bc1QekV72&v=fEz0JiAKn5Q>" %}
&#x20;
{% endembed %}

## Use Cases of Keywords

Keywords are not case-sensitive. However, they are word-sensitive, meaning that your customer needs to put in the exact word to trigger the sequence. Here is an example of how you can do so.

Say, you are hosting a Black Friday Deal. You can tell your audiences to write "deals" in the comments or inbox to become eligible for the giveaway. You can then set a keyword rule to trigger a specific sequence e.g., Deals Sequence.&#x20;

## How to Create a Keyword Rule

Go to the Automation tab. On top of every sequence, you will find Rules.

![](https://1800541801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgzCdF2XNgHNO9_KQDe%2Fuploads%2F1QHWQcwOwgIJZZ1tmqic%2FAutomation%20Rules.png?alt=media\&token=e362ad12-c8a4-4000-9282-6bce14372249)

1. After clicking on **click here**, a window will appear from the right.
2. Click on **New Rule**.
3. Select KEYWORD from the drop-down menu under Action.
4. Add the keyword you want to use in the Value field and click on **Create**.

{% tabs %}
{% tab title="Input" %}
This is the keyword rule you have set.

![](https://1800541801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgzCdF2XNgHNO9_KQDe%2Fuploads%2FLpXKdFFGlDq83D3uIDXW%2FKeyword%20Rule.png?alt=media\&token=4747b621-4044-4cb4-b2bc-0c9fc0656a3f)

And this is the sequence you want to trigger.

![](https://1800541801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgzCdF2XNgHNO9_KQDe%2Fuploads%2FShrmissThWjYMfOQNl6t%2FDeals%20Sequences.png?alt=media\&token=856162d0-30f1-4a6c-8c85-79e726542264)
{% endtab %}

{% tab title="Output" %}
![](https://1800541801-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgzCdF2XNgHNO9_KQDe%2Fuploads%2FRoUU0SClSuTnJI8HYuI6%2FKeyword%20Output.png?alt=media\&token=f3425836-77d1-41a9-aadd-650a3951aac3)
{% endtab %}
{% endtabs %}