Automating Abandoned Cart Recovery via WhatsApp

Abandoned carts are a common challenge in e-commerce, but they also present an opportunity to re-engage customers and encourage them to complete their purchase. Automating abandoned cart recovery helps you re-engage customers who might have otherwise forgotten about their cart. By offering a personalized message and a special discount, you create a sense of urgency and value, increasing the likelihood of conversion.

1. Start by logging into your MyAlice account and navigating to the Create Automation section.

1. Click on Select Trigger to define the event that will initiate the automation.

1. For this workflow, choose Cart Abandonment as the trigger and save it. This ensures the automation starts whenever a customer leaves items in their cart without completing the purchase.

1. To allow some time before sending the message, click on Action.

Then select Delay Representation under the General section.

Set the desired delay (e.g., 3 hours) in the input box and save the action. This gives customers a chance to return on their own before receiving the reminder.

1. Once the delay period has passed, the system will send an automated WhatsApp message to encourage the customer to complete their purchase. To set this up, click on Action again.

Then under the WhatsApp section, select Send WhatsApp Template.

Choose the appropriate WhatsApp Channel from the dropdown menu and select the template you want to use. For this example, we’ll use the abandoned_cart_2 template, which includes a special discount to incentivize customers to place their order. You can customize the template by adding or removing variables or typing additional text as needed.

The Template Preview will show how the message will appear to customers. Assign dynamic variables, such as the customer’s name or cart items, using the Select Variables dropdown. Set a Fallback Value for each variable to ensure the message remains complete even if some data is unavailable. Save the action to finalize the setup.