Difference between WhatsApp Business App vs WhatsApp Business API

There’s no denying that WhatsApp is undoubtedly one of the best social platforms for connecting with your customers and operating your business. To make things more convenient for business, WhatsApp offers a wide range of software updates and services. But sometimes identifying which version is the best suited for you can get a bit complex. Especially when it comes to WhatsApp Business App and WhatsApp Business API.

To make the process a bit easier for you we noted down the key difference between both below. So you can pick the version best suited for your business.

WhatsApp Business App

Small to medium-sized businesses can use the standalone WhatsApp Business App. Businesses can communicate with their clients the way they would with the default WhatsApp app. Small businesses may engage with clients using the Business App without coding for straightforward queries, responses, and orders. Please visit the WhatsApp website to begin using the Business App.

WhatsApp Business API

Growing businesses can send more queries thanks to the WhatsApp Business API. The ability to integrate with other systems, such as customer relationship management software, is made possible by using the business API. You can streamline business operations and further personalize your setup. However, a certain degree of coding skills is needed to use the Business API.

Key differences

WhatsApp Business App

WhatsApp Business API

Suitable for small- to medium-sized companies. No prior developer experience necessary Instant setup with WhatsApp. Respond to client inquiries to improve their buying experience. Absence of a green checkmark or Official Business Account request option. Can only be used on one device at a time by one individual.

Suitable for medium-sized to huge companies. Calls for coding expertise. Use through authorized Facebook partners. Automated responses, bots, and response captures. Send more messages to customers and use tailored communication. Possibility of requesting and receiving a green tick or official business account. Allows connections to many CRMs, including MyAlice, and simultaneous access by numerous users through the web.