# Keyword wise Automation

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## Use Cases of Keywords

Keywords are not case-sensitive. However, they are word-sensitive, meaning that your customer needs to put in the exact word to trigger the sequence. Here is an example of how you can do so.

Say, you are hosting a Black Friday Deal. You can tell your audiences to write "deals" in the comments or inbox to become eligible for the giveaway. You can then set a keyword rule to trigger a specific sequence e.g., Deals Sequence.&#x20;

## How to Create a Keyword Rule

Go to the Automation tab. On top of every sequence, you will find Rules.

![](/files/PEVjgilxEUdVmAhlxVKG)

1. After clicking on **click here**, a window will appear from the right.
2. Click on **New Rule**.
3. Select KEYWORD from the drop-down menu under Action.
4. Add the keyword you want to use in the Value field and click on **Create**.

{% tabs %}
{% tab title="Input" %}
This is the keyword rule you have set.

![](/files/umxv7RmQvMig7hW0Covq)

And this is the sequence you want to trigger.

![](/files/yxsmuAtOJJ38rMJVvOF6)
{% endtab %}

{% tab title="Output" %}
![](/files/wl1k1P3xVxOwZaHND5ez)
{% endtab %}
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